Edmonton Food Bank

Loblaw Card Program ($25 gift card)

Posted on January 11, 2018

The process is officially open for Canadians to redeem their $25 Loblaws gift cards

Loblaws is offering Canadians a $25 gift card as a result of overcharging for the cost of bread products in their stores and other grocery stores across Canada. To register to receive your gift card, and to read all the details about eligibility and terms and conditions, please go to LoblawCard.ca.

If you qualify and this will benefit you with your groceries, we encourage you to register today and directly use the funds to support you and your family.

If you know anyone who may need help with groceries and potentially qualifies – please pass along this information.

Many people have also contacted Edmonton’s Food Bank asking if we can accept these gift cards as a donation. First of all, thank you kindly to our supporters for thinking of us – we truly appreciate it. Secondly, due to the complexities of this situation, we are encouraging donors to please support our work and consider one of the following means of help.

In lieu of giving the actual 25$ gift card to Edmonton’s Food Bank, we are hoping that you can do one of the following listed below:

1) Accept your gift card, and make a monetary donation

The Loblaw gift cards in this specific situation do not qualify for a tax receipt. However, we’ve seen a number of people online say they’ve signed up to get a gift card, and have made an equivalent donation to Edmonton’s Food Bank. That is certainly an option.

If you wish to donate $25 or more to us, you can do so securely online at edmontonsfoodbank.com/donate or feel free to send a cheque payable to Edmonton’s Food Bank to:
PO Box 62061
Edmonton, AB T5M 4B5

OR drop off your donations directly to Edmonton’s Food Bank at 11508-120 Street (Monday to Friday between 8:30 a.m. and 4:30 p.m.)

2) Use your gift card to purchase and donate food

Many people love the thought of donating their family’s favourite items to Edmonton’s Food Bank most needed items. You know your family’s favourite will end up on the dinner table of another deserving family in need. Please feel free to purchase healthy non-perishables with your gift card, and place them in the donation bin at your local Loblaw location.

What we’ll also be doing

We are touched by this movement to donate these cards and we appreciate every gift of time, food and money to help our work. We will be communicating this information directly to our clients. Our hope will be that a qualified client may be able to use the $25 gift card directly to help their situation.

What about Save-On-Foods?

Please see the following letter from Darrell Jones, President of Save-On-Foods on what they are doing for the community:

Dear valued Save-On-Foods customers,

I’m writing to you because we’re deeply concerned about what’s happened with the bread price-fixing issue that was going on in Canada by certain competitors and suppliers. It is important for you to know that we at Save-On-Foods had no knowledge of, nor were we involved in, this illegal activity.

One of our competitors who has admitted guilt is providing a $25 shopping incentive to their customers. We know that you, as our valued More Rewards customer, could have been impacted with higher bread prices. So we’re making it easy for you to receive our own $25 offer, through our More Rewards program. We in turn, will seek compensation from the bread suppliers involved, in due course.

You can use this $25 in our stores, and at the same time, you will be signed up for even more great offers and information. And in keeping with our commitment to supporting those less fortunate, we’ll be giving you the option to re-direct this $25 to your local food bank.

You have a right to choose how you spend your grocery shopping dollars. On behalf of our 18,000 local team members, we thank you for choosing us.

For information on how to register, please go to https://www.morerewards.ca/25

Darrell Jones

Please note that we are encouraging people who may have also purchased bread from Save On Foods to visit the following link: https://www.morerewards.ca/25. The aforementioned process for both gift cards are the same. Additionally, Save-On-Foods gift cards or rewards may be donated directly to Edmonton’s Food Bank.